Variblend-Powered Redken Conditioners Win Pcd Award For Innovation

VariBlend is the world leader in the manufacture of custom-blending, dual-dispensing technology. PCD (Packaging Perfumes, Cosmetics & Design) Congress’ prestigious jury of independent journalists and packaging experts selected Redken’s new conditioners for the international innovation award.

VariBlend is the world leader in the manufacture of custom-blending, dual-dispensing technology. PCD (Packaging Perfumes, Cosmetics & Design) Congress’ prestigious jury of independent journalists and packaging experts selected Redken’s new conditioners for the international innovation award.   “Congratulations to Redken for this accomplishment,” said Robert Brands, President and CEO of VariBlend.  “The jury’s selection of Redken’s innovative packaging platform, our first partnership with Redken, demonstrates the international appeal of custom-blending technology that delivers true added value to customers and consumers alike.” The six-position, custom-blending design of the VariBlend system allows end-users to design a personalized six-week hair regimen by simply turning the dispenser head one stop each week to gradually dial in more color.  The dispenser’s design, therefore, holds tremendous appeal for brand owners in a variety of “regimen-based” product categories that deliver a different multi-element formula over time.  In addition to hair care, such categories include skin care, sunless tanning, and more. “Our partnerships with forward-thinking customers build brands and delivers exceptional return on investment,” Brands said.  “And consumers love our custom-blending feature because it is accurate, easy to use and reliable.”   As a result, VariBlend’s proprietary dual-dispensing system is an appealing alternative for products that require ingredient separation, offer shade/color regimens, or need precise mixing and blending at the moment of application. Founded in 1960, Redken is a trendsetting global fashion brand in the L’Oreal Professional Products Division and a global leader in innovative, professional hair care products and services.  Redken’s products are sold in professional beauty salons in more than 50 countries.  The company was purchased by L’Oreal in 1993.

Source: Variblend