Walkers Unveils New Design And Flavors For Sensations Range

Walkers has re-launched its Sensations range as “a feast for the senses”, in a move the company hopes will modernize the brand and attract consumer attention. Updates to the range include three new flavors and a new packaging design, both supported by a digital campaign and TV advert running until mid-August.

Walkers has re-launched its Sensations range as “a feast for the senses”, in a move the company hopes will modernize the brand and attract consumer attention. Updates to the range include three new flavors and a new packaging design, both supported by a digital campaign and TV advert running until mid-August.

The advert was filmed at the Rio Carnival and Holi Festival in India and aims to bring the carnival experience to life and drive home the brand’s new slogan. Tegan Philp-Hines, brand manager at PepsiCo, said: “We are delighted to be able to launch a TV campaign to support Sensations during this key moment for the brand.”

“We know shoppers love Sensations, with more than 50% purchasing again and the re-launch provides a unique and exciting offering for customers. We’re confident the TV ad will create awareness and inspire demand for the new flavors.”

Source: Walkers