Warburtons debuts Christmas themed packaging
Warburtons has announced that its first ever Christmas themed wax packaging is making its debut on shelves, offering retailers an opportunity to strengthen sales in the important festive season.
Warburtons has announced that its first ever Christmas themed wax packaging is making its debut on shelves, offering retailers an opportunity to strengthen sales in the important festive season.
With three eye-catching designs, Warburtons Christmas wax packaging will be available across the 800g Toastie, Medium and Thickest bread products.
Darren Littler, innovation and renovation director at Warburtons, said: “Throughout 2013, we have driven the bakery category with NPD and product innovation, and our new Christmas wrapping is the latest example of this. The attention grabbing packaging will draw in festive shoppers providing retailers with an opportunity to strengthen sales in the important Christmas season.”
The festive packaging is available in-store for the next six weeks.
Source: Warburtons
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