Warburtons Launches Christmas Wax Wrap Range
The UK’s number one bakery brand is set to spread festive cheer throughout the bakery aisle with a new look Christmas wax wrap across a trio of its popular loaves.
The UK’s number one bakery brand is set to spread festive cheer throughout the bakery aisle with a new look Christmas wax wrap across a trio of its popular loaves. Warburtons 800g Toastie, Medium and Thickest bread products have undergone a seasonal make-over. The festive packing features Christmas trees, stockings, holly and snowflake in three eye-catching designs and has been carefully styled to give the appearance of unwrapped presents. The fun festive paper packaging also doubles up as wrapping paper for consumers looking to get creative and save a little this Christmas.
Megan Harrison, Brand and Portfolio Director at Warburtons, said: “The countdown to Christmas is on, now the Warburtons Christmas wax wrap is back on the shelves! We hope the attention grabbing packaging will once again prove to be really impactful in store and bring some Christmas joy into the homes of our consumers”
Warburtons iconic wax wrapped Toastie loaf is the UKs best-selling loaf on the market. The large loaves are wrapped in wax paper to ensure all the freshness and taste is sealed in from the moment they are baked.
Source: Warburtons
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