Warburtons launches price marked packs
Warburtons is launching a new £1 Price Marked Pack for its Half & Half Toastie Loaf and WHITE PLUS Milk & Calcium.
Warburtons is launching a new £1 Price Marked Pack for its Half & Half Toastie Loaf and WHITE PLUS Milk & Calcium.
Exclusive to the convenience and impulse sector, the new packs will be available from 1 October 2012 until 23 December 2012 and feature a £1 price mark flash on the side.
Martin Baptie, Category Strategy Controller at Warburtons, said: “Price Marked Packs can ensure a positive price perception with shoppers and gives them the confidence that they are getting good value for money resulting in greater sales. With consumers increasingly looking for healthy options, our Half & Half Toastie Loaf and WHITE PLUS Milk & Calcium is aimed at growing the category by providing loaves with all the taste of white bread with additional nutritional benefits – perfect for those shopping for families.”
The Half & Half Toastie (MRSP £1.25) loaf contains a blend of 50% white flour and 50% wholegrain flour blended into one loaf. Equally nutritious, two slices of WHITE PLUS Milk & Calcium (MRSP £1.35) provide over 50% of the Recommended Daily Allowance of calcium.
The products are ideal for parents seeking to balance their children’s need for tasty options with their own desire to ensure they are eating healthily. The Half & Half Toastie loaf and WHITE PLUS Milk & Calcium products have all the taste credentials of white bread whilst providing additional nutrients to a balanced diet.
Source: Warburtons
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