Wrigley is rewarding Orbit and Juicy Fruit gum consumers who use interactive mobile technology to unlock prize points and exclusive brand content. Orbit Back-to-School campaign features SnapTags on 100 million packages of Orbit gum. SnapTags will also be featured on packages of Wrigley's Juicy Fruit gum to excite mobile fans of its wildly popular Serenading Unicorn.
