Zip-Pak Launches Zip360 Resealable Flexible Pouch

Zip360 resealable flexible pouch enables easy access to contents and eye-catching graphics.

3/22/2011 --- Zip-Pak, the global leader in building brands through resealable packaging, announces Zip360 for snack applications. The new resealable pouch format features a wide-mouth opening, enabling consumers to easily access meat snacks, crackers, cookies, pretzels, snack mixes, and a variety of other salty and sweet bite-sized treats.

Zip360 was developed in collaboration with Printpack, Inc. and Triangle Package Machinery Co., and will be on display at Printpack's booth #600 during SNAXPO, March 20-23, 2011 in Orlando, FL.

"Convenient snack packaging is essential for brand managers looking to build consumer loyalty," said Elizabeth Sheaffer, Marketing Manager at Zip-Pak.  "In our focus groups, Zip360 resonated with consumers because of its easy-to-use wide-mouth functionality.  The innovative package format provides an added level of convenience that suits on-the-go lifestyles." 

Another benefit highlighted by consumers in focus groups was the ability to keep products in the original package, eliminating the need to use bag clips or transfer snacks into unbranded containers to maintain freshness.  Brand owners gain a competitive edge from this feature as well, since Zip360 keeps dynamic graphics and key messaging in front of consumers throughout use.

Zip360 further supports snack brands by allowing for billboard graphics around the entire surface area of the pouch, enhancing shelf-impact at the point-of-purchase.

"The ongoing battle to grab consumers' attention at the shelf necessitates that brand owners enhance their packaging to get noticed.  We think that Zip360 will allow them to go beyond getting noticed," said Brad Walker, Director, Marketing & Technology at Printpack Inc.