F&B launches in Latin America are on the rise, with consumers prioritizing food quality, functionality and packaging that offers long shelf life. From October 2019 to September 2024, Brazil, Mexico and Colombia led in the number of launches, while Chile experienced the fastest growth. Furthermore, F&B launches in the region increased by 2%. Flat pouches were the most popular packaging choice for new product development, and recyclable packaging remained the top environmental claim for launches in Latin America.
Innova Market Insights data shows that 89% of consumers globally perceive paper as a sustainable material. This shift in perception is driving increased use of paper-based packaging, with a rise in launches across various categories such as soft drinks, dairy, and fresh produce. Notably, the use of paper bands has surged, with a 214% year-on-year increase in new food and beverage launches using paper or paper-plastic sleeve formats between 2024 and 2025.
Innova Market Insights data indicates stable growth in F&B launches featuring “renewable packaging” claims between 2021 and 2025. Carton was the most commonly used packaging material, and launches with compostable claims grew rapidly during the same period.
Innova Market Insights’ data shows a 3% compound annual growth rate in beauty and personal care packaging launches from 2024 to 2025. More than 20% of launches were packaged in folded cartons, while 72% used plastic packaging.
Innova Market Insights data reveals that consumers increasingly prioritize packaging that preserves freshness when cooking at home. This preference drives brands to innovate in fresh fruit and vegetable packaging for enhanced convenience and extended shelf life.
Innova Market Insights data reveals a rise in sustainable F&B packaging claims from October 2020 to September 2025. Consumers have shown a strong preference for sustainable packaging, with 65% selecting this option. Among sustainability claims, recyclability led with 38%.
Innova Market Insights data shows a 7% average annual growth in alcoholic beverage packaging launches between October 2022 and September 2025. Europe accounted for nearly half of these launches. Glass bottle was the most used packaging format for these launches.
