Innova Market Insights data indicates a 2% year-over-year growth rate in beauty launches between October 2021 – Sep 2022 and October 2022 – September 2023. Most products remained to be packaged in Plastic material, and Rigid tube was the top packaging type, registering nearly a quarter of launches. Recyclable was the top environmental packaging claim, while compostable, reusable and plastic-free claims grew.
Innova Market Insights data indicates that product launches have increased over the past two years, with reclosable claims showing particularly strong growth, reaching a +15% CAGR from July 2021 to June 2026. As reclosability gains momentum, caps and closures are becoming an increasingly important area for packaging innovation.
According to data from Innova Market Insights, consumers are interested in refillable packaging solutions, with 23% of consumers globally even willing to pay more for refillable packaging. New product launches show that refillable packaging is most often used in seasonings and water products.
According to data from Innova Market Insights, 65% of consumers globally find transparency at least very important when choosing sustainable food and drink products. Twenty-two percent say that supply chain details matter to them the most in a sustainable product. New launches support sustainability claims with third-party certifications and clear information on responsibly sourced renewable materials and recyclable packaging.
Innova Market Insights has announced its Top Packaging Trends 2026, with “Substantiated Sustainability” taking top spot. Driven by stricter regulations, the trend highlights the need for verified environmental claims. Fiber-based and other sustainable packaging solutions must be supported by credible data, as consumers show a willingness to pay more for substantiated sustainability benefits.
Aluminum can design is trending toward vibrant color blocking, soft gradients, and unexpected color palettes that help drinks stand out instantly on crowded shelves. Brands are also embracing illustrated, hand-drawn styles and playful mascots to add personality and storytelling, blending craft-inspired artwork with modern, clean packaging layouts.
Innova Market Insights data shows that consumers are concerned about sustainability and expect brands to take these issues seriously. Packaging is becoming a key area for innovation, with brands exploring solutions that help reduce food waste by extending shelf life, improving protection, and supporting portion control.
