Knowledge partner
Innova is a global market insights provider with an international network of CPG specialists covering six continents.
Protein packaging reinvented
Jun 2026
Innova Market Insights data reveals that consumers find packaging very important when choosing meat and dairy products. Standard Tray and Flat pouch were the leading packaging types, while Cup emerged as the packaging category with the fastest rise in innovation. Bio-based material for protein launches had 21% growth from April 2021 to March 2026, opening the path to new packaging opportunities.
Pet food packaging trends
May 2026
Innova Market Insights data indicates that new pet food launches have gained ground, with 3% growth from 2021 to 2025. Most of these launches were packed in plastic, but metal packaging is also gaining traction. Nearly half of pet food launches were in standing pouches, while the use of folded boxes is increasing.
Eco-forward rigid plastic
Apr 2026
As consumer concern around sustainability grows, the use of more eco-forward rigid materials is increasing. This is reflected in a rising number of F&B launches using more sustainable rigid packaging, particularly recyclable plastic. Most of these launches are concentrated in Europe.
Dairy packaging innovation
Mar 2026
Dairy packaging launches are increasing at a 17% compound annual growth rate from 2021 to 2025, according to data provided by Innova Market Insights. Environmental sustainability remains a major trend, with consumers globally opting for biodegradable packaging for dairy products. Recyclable was the leading sustainable packaging claim, while reusable saw the fastest growth in launches.
