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Innova is a global market insights provider with an international network of CPG specialists covering six continents.
Next-gen packaging reshapes bakery aisle
Oct 2026
Innova Market Insights data indicates that bakery packaging launches grew at a CAGR of 4% from July 2021 to June 2026. Flat pouches were the leading format, with plastic remaining the top packaging material and carton gaining momentum. Recyclable was the leading sustainability claim, while responsible source claims continued to gain ground.
Trends in snack pack launches
Sep 2026
Innova Market Insights data indicates that snack packaging launches grew at a +8% CAGR from July 2021 to June 2026. Flat pouches accounted for 50% of these launches, aligning with consumer preferences for purchasing salty snacks in pouches. Cup packaging formats showed the fastest growth, while plastic was the dominant packaging material.
Climate-smart packaging
Aug 2026
Innova Market Insights data indicates that consumers globally are concerned about how packaging contributes to excessive CO2 emissions. New product launches show that dairy products account for the largest share of carbon-neutral claims, while sauces and seasonings have seen an increase in climate-smart claims.
Trends in dessert packaging
Jul 2026
Innova Market Insights data indicates a 9% increase in new dessert launches between April 2025 and March 2026. Among these launches, 44% feature recyclable packaging claims, while compostable packaging claims are growing the fastest. At the same time, consumers say they prefer resealable packaging when purchasing desserts.
