Carlsberg: Inside the super sustainable Snap Pack
28 Oct 2019 | Carlsberg
Alastair Porter, Senior Brand Manager and Peter Statham, Sustainability Manager, discuss the pioneering Snap Pack innovation during Packaging Innovations 2019 in London. The Snap Pack replaces the traditional, bulky plastic rings that accompany multi-packs of beer with a pioneering solution that instead bonds beer cans together with recyclable glue, achieving a 76 percent reduction in plastic across the product lifecycle.