"Challenges as chances": Mosca weathers COVID-19 storm with digitalization
15 Jul 2020 | Mosca
Confronted by the coronavirus pandemic, “Mittelstand” strapping machines and material specialist Mosca quickly realized that digitalization would be instrumental in weathering the storm. Adrian Ritzhaupt, Group Director Commercial & Service, shares how the German company responded immediately to the interpack postponement, while detailing the success story of its virtual event substituting for the brick-and-mortar trade show. Having received positive feedback from event attendees, Ritzhaupt explains how Mosca is preparing for next year's interpack both physically and digitally.
