"Challenges as chances": Mosca weathers COVID-19 storm with digitalization
15 Jul 2020
Confronted by the coronavirus pandemic, “Mittelstand” strapping machines and material specialist Mosca quickly realized that digitalization would be instrumental in weathering the storm. Adrian Ritzhaupt, Group Director Commercial & Service, shares how the German company responded immediately to the interpack postponement, while detailing the success story of its virtual event substituting for the brick-and-mortar trade show. Having received positive feedback from event attendees, Ritzhaupt explains how Mosca is preparing for next year's interpack both physically and digitally.
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