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June in review: New York packaging law fails, EU considers greenwashing directive withdrawal

June in review: New York packaging law fails, EU considers greenwashing directive withdrawal

Last month, the New York State Senate voted to pass the Packaging Reduction and Recycling Infrastructure Act, but shortly after, the State Assembly failed to pass it. Meanwhile, the European Commission announced plans to withdraw the European Green Claims Directive. Mondelēz sued Aldi for imitating its snack packaging design. We reported on the UN Ocean Conference in France and the Environmental Packaging Summit in the UK. 
Metal packaging popularity proliferates amid industry uncertainties
Metal packaging popularity proliferates amid industry uncertainties
Metal packaging is infinitely recyclable, has high market value, and is one of the most recycled materials in the world due to established recycling infrastructure. We explore how environmental sustainability, the latest recycling technology, and international tariffs are shaping demand in the industry. “Metal’s innate qualities allow it to be used and recycled repeatedly without any loss to its inherent properties,” Chas Aylsworth, director of Commercial at Trivium Packaging, tells Packaging Insights. “This is unlike other materials that have limited ability to be recycled before the material is no longer able to be used to form a new product.” 
UNEP roundtable: Huhtamaki VP discusses flexible packaging circularity in India
UNEP roundtable: Huhtamaki VP discusses flexible packaging circularity in India
Huhtamaki India has participated in the United Nations Environment Programme (UNEP) roundtable to discuss plastic pollution control, waste management systems, and recyclable flexible packaging in India. Packaging Insights speaks to Ruturaj Kamthekar, vice president for strategic business development, marketing, and product sustainability at Huhtamaki, about the potential of recyclable flexible packaging to foster circularity in India and curb plastic pollution.
Frozen food formats
Frozen food formats
Innova Market Insights data show a 1% increase in frozen F&B packaging launches globally from April 2020 to March 2025. Flat pouches accounted for 46% of these launches, while other packaging formats such as rigid tubes and stand-up pouches are also gaining momentum in the frozen F&B packaging sector.
Top Packaging Trends 2025: How can businesses navigate new sustainability regulations?
Top Packaging Trends 2025: How can businesses navigate new sustainability regulations?
Join us as we explore Innova Market Insights’ Top Packaging Trends 2025 in this exclusive webinar. The global market researcher’s senior analyst, Alisa Selezneva, shares exclusive insights behind this year’s leading trends, which are dominated by the intensifying regulatory and consumer demand for environmentally responsible packaging. We are joined by leading experts Edward Kosior, CEO and founder at Nextek, and Tey Bannerman, partner at McKinsey & Company, as they debate the packaging industry’s latest big developments, from the emergence of AI in waste management to innovation in sustainable materials and systems. 
TNT Group on balancing durability, quality and sustainability in wood packaging
TNT Group on balancing durability, quality and sustainability in wood packaging
We speak to Virginie Pellé, secondary packaging division director at TNT Group, about using wood in personal care packaging, detailing how timber can evoke ideas of heritage and culture for luxury products.

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Toxic chemicals in recycled plastic can affect hormone system, finds study
scientist holding test tube
A new study sheds light on the potential human health risks associated with recycled plastics. The research reveals that toxic chemicals found in plastic pellets can affect hormone and lipid metabolism in zebrafish larvae. The scientists urge for greater transparency in the lifecycle of recycled plastics to reduce the use of toxic chemicals in plastics. Researchers from the University of Gothenburg, Sweden, and Leipzig, Germany, published a study in the Journal of Hazardous Materials that found a single pellet of recycled plastic can contain over 80 different chemicals. 
Manzi Water joins South Africa’s first automated refill store for clean water access
A water bottle with a refill machine
Manzi Water, a South African beverage company, has teamed up with tech start-up Sonke Retail to launch the country’s first fully automated refill store at Chuma Mall in Diepsloot. The collaboration aims to transform how underserved communities access clean drinking water and other essential goods.The Skubu store has introduced a smart, automated refill machine, allowing customers to buy what they need at fixed rand-per-liter prices while eliminating single-use plastic. This model offers up to 50% savings compared to traditional retail, making essentials more affordable.
Dow reveals recyclable resin for circular flexible packaging
recyclable resin
Dow has launched the Innate TF 220 resin, a recyclable and biaxially oriented polyethylene (BOPE) film for flexible packaging solutions.Biaxially oriented film is created in a process that stretches material length and width-wise to enhance the film's properties. As a result, the recyclable resin offers extrusion stability and improved end-use performance with stiffness and heat resistance properties to meet printing or lamination requirements.
Lecta Self-Adhesives unveils PFAS-free label for greasy food products
A bottle of olive oil next to a cutting board with vegetables
Lecta Self-Adhesives has introduced Adestor Gloss GP PFAS-free, a new labeling solution tailored to provide functional performance and safety in food packaging.Manufactured with FSC C011032 certified paper, this self-adhesive product delivers resistance to grease and oils without the use of PFAS, aligning with current European regulations and growing environmental and health standards. 
Aimplas directs EU-funded project to advance bioplastics for packaging
A person in a lab coat using a device
The Spanish plastics technology center Aimplas is leading the Bioprocess project to enhance the mechanical and barrier properties of bioplastics. The project aims to develop flexible and compostable films for packaging across sectors, including food, cosmetics, personal care, and cleaning products.Working in collaboration with Potato Bioplastics, a manufacturer of bioplastics, and Gaviplas, a flexible film manufacturer, Aimplas is applying machine direction orientation (MDO) extrusion technology to commercial bioplastics. The project also explores new formulations using natural polymers, such as polysaccharides, as well as animal and plant proteins.
June in review: Alt-dairy innovations, Drone deliveries take flight, Australia approves cultivated meat
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Food Ingredients First

Last month, we attended PLMA in Amsterdam, the Netherlands, and spoke with numerous food and beverage producers about the latest trends in alternative protein, dairy, and clean label foods. We also attended Reuters Transform Food & Agriculture Europe, where we spoke with Cargill’s Geert Maesmans about scaling innovative pilot projects for food systems change.  
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Key interview

UNEP roundtable: Huhtamaki VP discusses flexible packaging circularity in India

Huhtamaki India has participated in the United Nations Environment Programme (UNEP) roundtable to discuss plastic pollution control, waste management systems, and recyclable flexible packaging in India. Packaging Insights speaks to Ruturaj Kamthekar, vice president for strategic business development, marketing, and product sustainability at Huhtamaki, about the potential of recyclable flexible packaging to foster circularity in India and curb plastic pollution.

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Regulatory News

EU may revoke “greenwashing” directive, NGOs call for consumer protection

The European Commission (EC) has announced plans to withdraw the European Green Claims Directive to reduce the administrative burden of providing on-pack consumer information for micro businesses. The decree was proposed in 2023 to combat greenwashing by ensuring that environmental claims on packaging are clear, accurate, evidence-based, and verifiable.The directive was planned to be implemented in late 2025 or early 2026 after the European Parliament approved it in March 2024. 

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Packaging & Technology News

Environmental Packaging Summit 2025: Glass championed for reuse systems

This year’s annual Environmental Packaging Summit, held in London, UK, brought together packaging manufacturers, designers, brands, and retailers to discuss sustainable packaging and strategies for reducing carbon footprints, with reuse taking center stage. British Glass highlighted the suitability of glass for emerging reuse systems.

Packaging focus

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Climate-smart packagingJul2025

Innova Market Insights data indicates a 5% average annual growth in climate-smart packaging launches between April 2020 and March 2025. Europe led these launches. Flat pouch was the top packaging type...

Product innovation

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Frozen food formats Jul 2025

Innova Market Insights data show a 1% increase in frozen F&B packaging launches globally from April 2020 to March 2025. Flat pouches accounted for 46% of these launches, while other packaging formats such as rigid tubes and stand-up pouches are also gaining momentum in the frozen F&B packaging sector.

Trend analysis

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Ice Cream & DessertJul 2025

Ice Cream & Dessert launches are on the rise, as consumers globally are influenced by packaging size and format when purchasing desserts and ice creams.

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TNT Group on balancing durability, quality and sustainability in wood packaging

We speak to Virginie Pellé, secondary packaging division director at TNT Group, about using wood in personal care packaging, detailing how timber can evoke ideas of heritage and culture for luxury products.

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Cosmetic Business 2025: Albéa on regulations and customization in beauty packaging
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Cosmetic Business 2025: Aptar Beauty combines sustainability and e-commerce demands
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Michigan State University professor highlights new packaging center  
Tetra Pak Square Banner July 2025
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