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Innova is a global market insights provider with an international network of CPG specialists covering six continents.
Eco-forward rigid plastic
Apr 2026
As consumer concern around sustainability grows, the use of more eco-forward rigid materials is increasing. This is reflected in a rising number of F&B launches using more sustainable rigid packaging, particularly recyclable plastic. Most of these launches are concentrated in Europe.
Dairy packaging innovation
Mar 2026
Dairy packaging launches are increasing at a 17% compound annual growth rate from 2021 to 2025, according to data provided by Innova Market Insights. Environmental sustainability remains a major trend, with consumers globally opting for biodegradable packaging for dairy products. Recyclable was the leading sustainable packaging claim, while reusable saw the fastest growth in launches.
Trends in hot drink packaging
Dec 2025
Innova Market Insight data shows an 8% increase in global Hot Drink packaging launches between October 2020 and September 2025. During this period, 38% of consumers worldwide cited food quality preservation when purchasing Coffee, highlighting the importance of packaging. Folded boxes emerged as the dominant packaging format for Hot Drink launches, with carton materials leading globally, while the adoption of bio-based materials continued to grow.
Circular economy: Fiber-based
Nov 2025
Innova Market Insights data shows an increase in global F&B launches using fiber-based packaging. Europe led these launches, accounting for 42% of NPD. The Bakery category emerged as the top segment for product launches utilizing fiber-based packaging, while Hot Drinks launches also showed an upward trend in the adoption of such packaging.
