Unpacking the problem: How the wrong label choice can affect recyclability
By Rob Groen in ‘t Wout, marketing director for paper and film, at Avery Dennison
In the UK alone, approximately half a million tons of waste is rejected for recycling due to contamination. Avery Dennison’s marketing director for paper and film, Rob Groen in ‘t Wout, reveals the challenges and opportunities facing the home and personal care industry as it strives to achieve increasingly ambitious sustainability targets.
13 Apr 2021 --- Avery Dennison and The Future Laboratory have published a global action plan for a zero-waste future. In this wide-ranging interview with PackagingInsights, Rob Groen in ‘T Wout, marketing manager for films at Avery Dennison Label and Packaging Materials, discusses the key actions required for a zero-waste future for packaging and labels, commenting on reusable models, carbon labeling and government intervention.
