DATE: 19 January 2023
Unpacking the problem: How the wrong label choice can affect recyclability

Unpacking the problem: How the wrong label choice can affect recyclability 

By Rob Groen in ‘t Wout, marketing director for paper and film, at Avery Dennison 

In the UK alone, approximately half a million tons of waste is rejected for recycling due to contamination. Avery Dennison’s marketing director for paper and film, Rob Groen in ‘t Wout, reveals the challenges and opportunities facing the home and personal care industry as it strives to achieve increasingly ambitious sustainability targets.