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Innova is a global market insights provider with an international network of CPG specialists covering six continents.

Ice Cream & Dessert
Jul 2025
Ice Cream & Dessert launches are on the rise, as consumers globally are influenced by packaging size and format when purchasing desserts and ice creams.

Soups & sauces packaging concepts
Jun 2025
Innova Market Insights data shows a 4% increase in Soup & Sauces packaging launches over the past five years, with 64% of consumers reporting they use table and cooking sauces at least once a week. Bottles remain the dominant packaging format, although standing pouches are gaining popularity.

Trends in soft drink packaging launches
May 2025
Innova Market Insights data indicates a 3% average annual growth in Soft Drink packaging launches between 2020 to 2024. Over half (53%) were packaged in bottles, with plastic being the most commonly used material.

Sustainable packaging drives personal care
Mar 2025
Innova Market Insights data shows a 9% growth in Personal Care launches from October 2019 to September 2024. Ethical Packaging claims rose 22% in five years, with Recyclable claims being the most common.