100 percent plastic recyclate delivers circular economy proof point

29 Jun 2018 --- Borealis, a solutions provide in the fields of polyolefins, base chemicals and fertilizers, announces the successful launch of a new packaging solution produced entirely with post-consumer recycled (PCR) material. The plastic recyclate was developed in close collaboration with the German consumer and industrial goods company Henkel and two additional value chain partners.

The launch has significance for the consumer goods industry: the robustness of this new packaging solution provides further evidence that plastic recyclate is indeed suitable for a variety of demanding packaging applications, in this case a popular adhesive brand marketed by Henkel.

Value chain collaboration yields plastic bottle and nozzle composed of 100 percent PCR material
In 2016, Borealis acquired leading German recycler mtm plastics GmbH, which is now a member of the Borealis Group. By leveraging their respective areas of expertise and decades of experience as a virgin polyolefins producer and “upcycler”, respectively, Borealis and mtm plastics are exploring new growth opportunities with joint forces.

A success story originating from this exploration is a recently completed pilot project with Henkel, a global leader for adhesives, sealants and functional coatings. The companies have worked to develop a new packaging solution based on recycled material for the Made-at-Home all-purpose glue bottle and cap, which Henkel is marketing under its well-known Pattex brand. The aim was to replace the virgin plastic material traditionally used for this packaging with a recyclate-based resin. The resin, however, had to fulfil the diverse material demands for packaging of an adhesive product.

After extensive and joint application development, a new bottle was developed with Borealis’ proprietary product brand Purpolen PE, a high-quality polyethylene regranulate produced by mtm at its facilities in Niedergebra, Germany. Value chain partner KKT Kaller Kunststoff Technik GmbH, a plastics processor also based in Germany, manufactured the bottles. For the three separate components of the adjustable applicator nozzle, which is used for both filigree and wide-area gluing, high-quality Purpolen polypropylene regranulate produced by mtm was identified as the ideal solution. German plastic components manufacturer bomo trendline Technik GmbH produced the applicator nozzles.

The new Pattex Made-at-Home packaging solution successfully passed extensive application tests, including a three-month storage test and other tests of mechanical properties. It was launched on the European market in 2018.

“As a virgin polyolefins producer, Borealis is thrilled to be among the pioneers in using plastic recyclate in new applications,” says Günter Stephan, Head of Borealis Circular Economy Solutions. “Even though momentum is gaining in the drive to increase the circularity of plastics, we still need to prove without a doubt within the industry that using recyclates – and even 100 percent PCR – is a suitable and effective option, even for demanding applications. Thanks to this successful value chain cooperation with our partners Henkel, KKT and bomo, we are giving plastics a second life and are thus one step closer to the goal of a more circular economy of plastics.”

“Our commitment to leadership in sustainability is deeply embedded in our companies´ values,” explained Matthias Schaefer, Project Manager for Global Packaging Engineering at Henkel Adhesive Technologies. “We are at the forefront of the industry when it comes to new sustainability strategies in packaging.  Thus, we identified Pattex Made-at-Home as a candidate for exploring the use of recyclate instead of virgin plastics. This constructive collaboration with our partners proves the viability of 100 percent PCR material for an adhesive product like Made-at Home. It also underscores our efforts at Henkel to drive leadership in sustainability in the consumer goods sector.”