260 Billion Beverage Cans Uncovered With 'ADVERCAN'

ADVERCAN, a new can-top label for soda, power drink and beer cans, is the world's first Can Top Media Campaign. The product, a 5 layer plastic label, debuts this week at the Fort Lauderdale International Boat Show, with cans of Coca-Cola sporting the new ADVERCAN labels.

ADVERCAN, a new can-top label for soda, power drink and beer cans, is the world's first Can Top Media Campaign. The product, a 5 layer plastic label, debuts this week at the Fort Lauderdale International Boat Show, with cans of Coca-Cola sporting the new ADVERCAN labels. Five years in development, the six-layer plastic ADVERCAN label serves as both an advertising medium and a "Cleancap(TM)" designed to keep the can top clean from the bottling plant to the store shelf. The protective seal can thwart the spread of dirt, germs and other contaminants.