3663’s Portion Pack Range Coronet Has Been Re-launched and Given a Whole New Look
In line with the rest of our own brands, we’re keen for customers to see that although the Coronet range has a new look and feel, it continues to maintain the same great taste and value for money.
6/1/2011 --- In response to 3663’s largest customer consultation to date, the company has undergone a revamp of its entire own brand range, with more than 40 Coronet essentials receiving a complete packaging makeover. And, with the Coronet range continuously being benchmarked against other leading own brands, customers can be assured that they’re getting great quality products each and every time.
Nicky Dixey, own brand manager at 3663, says: “In line with the rest of our own brands, we’re keen for customers to see that although the Coronet range has a new look and feel, it continues to maintain the same great taste and value for money. To promote this message, we’ve launched 3663 Foodbook, an innovative online profile just for our Coronet range – to give customers the chance to really ‘get to know’ our portion pack products.”
3663 Foodbook allows customers to find out more about the products that make up the Coronet range through their individual profiles, blog posts, event news and images.
Nicky continues: “We’re really excited to have relaunched our established Coronet range in such a unique way and we can’t wait to hear what our customers think about 3663’s Foodbook – log on and please let us know!”
The Coronet range includes more than 40 daily essential products including: sauces and condiments, beverages, butters, jam portions and jars, milk pots, sugars and sweeteners, biscuits and after dinner mints.
