Albea And Loreal Co-Invent The First Barrier Laminate Tube For At-Home Permanent Hair Color
Albea, the world leader in laminate and plastic tubes, is innovating to offer an effective alternative to aluminum tubes thanks to its proprietary O2 Wall Tube technology. Albea O2 Wall Tube technology is unique as it is the only way to guarantee integral bulk protection throughout the laminate tube, from head to join. Laminate tubes made with O2 Wall Tube technology are as strong and protective as aluminum tubes.
Albea, the world leader in laminate and plastic tubes, is innovating to offer an effective alternative to aluminum tubes thanks to its proprietary O2 Wall Tube technology. Albea O2 Wall Tube technology is unique as it is the only way to guarantee integral bulk protection throughout the laminate tube, from head to join. Laminate tubes made with O2 Wall Tube technology are as strong and protective as aluminum tubes. They deliver all the design qualities of conventional laminate tubes, with a more flexible touch and endless decoration possibilities. In addition, they have a lower carbon footprint. Loreal and Albea have long been cooperating on make-up, pump and tube developments. Loreal has selected Albea once again as a strategic supplier for the global rollout of this new laminate tube. This breakthrough is above all a team effort by experts from both companies. They have been working hand in hand and transparently for six years to develop a technical and industrial solution that meets Loreal’s needs. The launch shows “the Albea group’s ability to create innovative, complex solutions for its customers and roll them out worldwide together,” Philippe Thuvien, VP Packaging & Development at Loreal, comments. Thanks to its patented O2 Wall Tube technology and on the strength of this first commercial success, Albea is positioned on the at-home color market.
Source: Albea
