Albea’s Dolce Vita™ Mascara Brush For France’s Bourjois

Bourjois, the France-based make-up maker renowned for its innovation and ability to launch many exciting products each year, selected Albea’s injected plastic Dolce Vita™ mascara brush and pack solution to help differentiate its latest product, Beautiful Volume Dark Khol. The key to this latest project between Albea and Bourjois was the supplier’s ability to deliver an exceptional set of brush characteristics that perfectly match the requirements of this particular product. Dolce Vita™, the newest member of Albea’s hollow family, is designed to act like a formula reservoir. It delivers up to ten times the lash volume, from roots to tips, thanks to its doubly-curved, hourglass, brush shape, and provides exceptional curling power, with staggered rows of bristles that tease lashes and push them up.

These numerous rows of bristles offer a uniform, clump-free result. Top bristles define and comb the lashes, especially at the eye corners, for a high-definition, extra-intensity, and look. The pack’s bottle is a reference from Albea’s stock offerings. Dolce Vita™, designed by Albea I&D in Gennevilliers and crafted of Hytrel, is an example of how carefully selected and customized stock products can cost-effectively deliver exceptional product differentiation and consumer appeal. This combination of performance attributes proved a compelling match for the Bourjois team, which sought a beautiful applicator-and-mascara pack solution that would be a consumer “must-have.” Albea is a recognized leader in mascara innovation and production and the choice of international power brands and regional independents as well.

As industry leader, the company continues to invest in its mascara capabilities. Dolce Vita™ was crafted in Albea’s Verderio, Italy facility, which offers customers around the world more than 60 stock bottles and 130 brushes. The company’s newest facility, in Bottanuco, will become home to a dedicated brush development section, as well as a comprehensive brush library with both fiber and plastic brushes. It will become Albea’s new Center of Excellence for mascaras, packs and applicators. This continued investment in mascara design benefits both entrepreneurial independent brands and multinationals, and is further evidence of the company’s enhanced configuration, which delivers greater levels of supply chain efficiency than ever before.

Source: Albea Group