Allied Glass Advocating Bespoke Glass Packaging For Spirit Bottles
A glass bottle maybe beautiful and even practical but if it does not inspire consumers to purchase, it has failed in its ultimate purpose. This thought may lead you to wonder why so many premium spirits are bottled in the way they are, so here are just a couple of pointers.
A glass bottle maybe beautiful and even practical but if it does not inspire consumers to purchase, it has failed in its ultimate purpose. This thought may lead you to wonder why so many premium spirits are bottled in the way they are, so here are just a couple of pointers. The shape of glass packaging can have a profound effect on the sale of an item. If consumers can be persuaded to pick up a product, compelled by an unusual shape or texture, it is more likely they will purchase.
About 65% of human knowledge and experience is acquired from vision. In the perceiving process of drink choices, consumers can make a judgement of the product contents and their taste according to the shape, size and color of the package. In fact, the package design is what attracts consumers most. A custom made glass spirit bottle is undoubtedly one of the best ways of making your brand stand out among the countless other products on shelf. A truly unique bottle design has the ability to become an integral part of your branding conveying at glance characteristics such as-elegance, luxury, masculinity or femininity, complexity, regionality, tradition, quality and many others.
“Here at Allied Glass, we understand that with competition for on-shelf presence as fierce as it is, communicating the right message whether that be based around a story, quality, provenance or heritage is essential for any premium spirit brand from a luxury whisky to a craft gin and that an original glass bottle is an incredibly powerful method of focussing the message.”
‘Therefore, Allied offer an award winning bespoke design service that can guide you from the initial concept through to delivering your own proprietary glass bottle, combining glass making expertise with a willingness to work on challenging projects, always being committed to exploring the smallest and most intricate details to ensure that we respect the ethos of any brand while bringing feasible new spirit bottles to life.”
Source: Allied Glass Containers
