Always Discreet Introduces Price-Marked Packs

P&G’s Always Discreet brand is supporting the convenience sector with the launch of two new price-marked packs (PMPs). Lourdes Fuentes, P&G brand manager Femcare, said: “We know that adult incontinence is a condition that affects millions of women young and old, and yet most of them are reluctant to address this”.

P&G’s Always Discreet brand is supporting the convenience sector with the launch of two new price-marked packs (PMPs). Lourdes Fuentes, P&G brand manager Femcare, said: “We know that adult incontinence is a condition that affects millions of women young and old, and yet most of them are reluctant to address this”. “As more and more shoppers buy their Health & Beauty products at their local convenience store, we are giving retailers additional support through the launch of our PMP range”. “PMPs remain a powerful tool to grow sales especially in the independent sector as they reassure shoppers that they get great value for their money. With this in mind, we expect the demand for Always Discreet to grow even further and recommend that retailers stock up.” Always Discreet Liners 24ct are available in £1.99 PMPs and Always Discreet Small Pads 20ct in £2.49 PMPs.

Source: P&G