Amcor adds recycle-ready coffee and cheese packs to European AmPrima line

06 Apr 2022 --- Amcor is unveiling recycle-ready PE packaging for coffee and cheese under its AmPrima line in Europe, meeting consumer demand for easier to recycle packaging. AmPrima matches the performance of most unrecyclable alternatives, the company says.

In early 2022, Amcor expanded the availability of its AmPrima solutions from North America to Europe for snacks, confectionery, and home and personal care products. New AmPrima solutions for complex applications such as coffee and dairy will launch this month.

“Today, brands are looking for more [environmentally] sustainable packaging thanks to increased media attention, corporate commitments, and consumers’ environmental concerns,” the company says.

“Amcor AmPrima recycle-ready solutions provide options for brands who need packaging that still offers the barrier, material stiffness, seal strength, graphics performance and fast run speeds of traditional unrecyclable packaging.”

Attractive coffee packs
The new AmPrima PE Plus solutions target more demanding applications regarding product protection, packaging convenience and runnability on packaging lines.

AmPrima PE Plus for roast and ground coffee will launch first in Europe. Suited for all typical coffee pack formats and sizes, it is available with both lock/seal and peel options to protect freshness and aroma.AmPrima PE Plus for roast and ground coffee.

The PE-based packaging is treated for thermal stability, allows easy transition on existing filling machines, and has an innovative barrier coating for product protection. AmPrima PE Plus for coffee also offers “unbeatable attractiveness,” with brighter colors and various matte or tactile finishes for high shelf appeal.

According to Amcor’s analysis, recycle-ready AmPrima PE Plus has the potential to replace over 200 current non-recyclable coffee packaging specifications.

Cheese pack solutions
Also, part of the April launch for demanding applications are AmPrima PE and PE Plus solutions for cheese in Europe. The solutions will be available in various formats, including flow wrap for hard cheeses, pouches for grated, and even flow-packs for leak-prone cheeses like mozzarella.

Dairy packaging’s complex requirements have meant that, up until this point, mixed-material plastics have been the standard choice for preserving shelf life, avoiding leaks and offering shoppers convenience.

The AmPrima launch for cheese will allow brands to choose a full PE solution with robust product protection that fits the requirements of most European PE recycling streams, notes Amcor.

“For the latest applications in coffee and cheese, Amcor has run over 50 trials, and we are delighted to bring our customers a simple switch to more [environmentally] sustainable packaging,” comments Noemi Bertolino, vice president of R&D for Amcor Flexibles EMEA.AmPrima PE and PE Plus solutions for cheese.

“Fitting a wide range of packaging needs, the versatility of AmPrima demonstrates our commitment to ongoing innovation and finding more [environmentally] sustainable solutions where they previously did not exist.”

Recycle-ready
Amcor indicates that AmPrima is recycle-ready in most flexible PE packaging recycling streams, supporting the upcoming EU directive and the company’s 2025 pledge to develop all its packaging to be recyclable or reusable and increase the use of recycled content.

Additionally, it has a lower carbon footprint than many of the packaging structures it replaces, helping brands meet their environmental sustainability goals.

The AmPrima range is designed according to CEFLEX guidelines for circularity and certified by cyclos-HTP for recyclability in the real world. The full portfolio includes AmPrima PE to serve a wide range of products and AmPrima PE Plus for products requiring a high barrier or more complex applications.

We recently spoke to Amcor about the latest trends in soft drinks packaging and plant-based products.

By Joshua Poole

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