Amcor introduces multivitamin segment’s first 100 percent post-consumer recycled PET containers
13 Feb 2020 --- Major plastics packaging player Amcor has launched the first 100 percent post-consumer recycled (PCR) resin PET containers in the multivitamin segment. The supplier created the clear containers in two sizes, 100 cubic centimeters and 150 cubic centimeters, for health meets technology company Ritual. Maintaining color and clarity can be challenging when using a high percentage of PCR but Amcor’s engineers created a color-stable bottle for Ritual that is close to virgin PET clarity.
PET, which has rapidly become one of the industry’s preferred packaging materials, is lightweight, shatterproof, recloseable, resealable, reusable and infinitely recyclable with existing technologies including chemical recycling. Also, PET bottles often have a lower carbon footprint compared to viable alternatives and their production results in up to 70 percent less greenhouse gas emissions than other packaging materials, according to Amcor’s Asset Lifecycle Analysis.
PCR is comprised of recycled materials including PET beverage bottles that have served their purpose and subsequently recycled to produce a new product. Using PCR helps support the recycling infrastructure and reduces demand on virgin resins. For example, a quarter less emissions are produced in the manufacturing process of 100 cubic centimeter and 150 cubic centimeter bottles by using 100 percent recycled content, according to Amcor Asset Life Cycle Analysis.
Traceable products, sustainable packaging
Ritual is a leader in the multivitamin industry that has challenged the status quo by putting traceability at its core. The company built the first visible supply-chain of its kind; shares the scientist, source and supplier for its ingredients on its website; and is committed to creating a product that is as earth-conscious as possible.
Keeping in line with its core philosophy, the company partnered with Amcor Rigid Packaging to develop a packaging solution that would support its mission to find new uses for existing materials and create a reusable, sustainable future.
“When reinventing the multivitamin, we went to great lengths to ensure our ingredients not only helped to support the body but were also great for the environment. We believe the materials that hold our capsules should be no different,” notes Katerina Schneider, Founder and CEO of Ritual.
“By partnering with companies like Amcor who share our commitment to creating an earth-friendly supply chain, we were able to develop a 100 percent recycled bottle that meets our same high-quality standards.”
“Our collaboration with Ritual has delivered an attractive packaging solution that reflects the brand’s mission and commitment to the environment,” adds Harry Goldstein VP Healthcare with Amcor Rigid Packaging. “We partnered with our PCR supplier to deliver exceptional quality and the result is amazing. The clarity of the bottle is incredible.”
In similar news, Amcor has teamed up with British multi-award-winning start-up Garçon Wines to bring its 100 percent recycled and recyclable letterbox friendly wine bottle to the US market. Posing a challenge to traditional round glass bottles, the recycled PET (rPET) flat bottle has patents pending in the US and will become widely available in the world’s biggest wine market in the second half of 2020.
Edited by Joshua Poole
