Amcor White Cap receives special personal award for Vino-Twist closure
Civ and Civ (Coltiva Group) supplied by Amcor White Cap Italia, has won an “OSCAR dell’imballaggio 2006” at the Italian Packaging Awards held in Milan on 14th February.
06/03/06 The award, in the Environmental Category, was for Bella Tavola Italian wine. This features a 48mm Vino-Twist metal Twist-Off lug closure produced by Amcor White Cap Italia.
As a partner of Civ and Civ Amcor White Cap received a personal OSCAR dell’imballaggio certificate, in recognition of its contribution to the project.
Bella Tavola
The product is sold in a 1 litre glass carafe. The new feature is the resealable wide mouth metal cap on the bottle – Vino-Twist.
The resealable carafe is remarkable glass packaging for Italy. The bottle shape is reminiscent of an old Italian style jar, the carafe, where open wine was offered in the restaurant – the so called "Litro d’Osteria". The pack is a combination of new (closure) and tradition (Carafe).
Vino-Twist Closure
Vino-Twist is easy to open without a corkscrew or similar device – a major consumer benefit. The resealable packaging is ideal for on-the-go consumption.
When reclosed tightly the wine cannot pick up any other flavours. The reclosed bottle can be stored both in an upright or horizontal position. The closure hermetically seals the bottle, ensuring that the wine is of consistent quality.
Launch and Distribution
Bella Tavola was launched in November 2005 to main supermarkets in Italy, with distribution throughout Northern Europe in 2006. The launch was accompanied by an advertising campaign whose peak will be at VINITALY , the 40th International Wine & Spirits Exhibition in Verona, Italy on April 6 – 10, 2006.
