Angelic snack bars update their package
PROBAR’s “Sinfully Healthy Snack” HALO product line gets new packaging designs from Boulder, CO-based advertising agency Moxie Sozo.
PROBAR’s “Sinfully Healthy Snack” HALO product line gets new packaging designs from Boulder, CO-based advertising agency Moxie Sozo.
Every logo was individually infused with original illustrations of the ingredients in each tasty treat. Because the snack bar is raw, HALO utilized a vacuum-metalized material manufactured specifically for raw food. The point of purchase corrugated box is provided by California Packaging and Display.
In 2007 Moxie Sozo had rebranded the Salt Lake City, Utah-based company’s entire line of snack bars. Within months of the rebranding, PROBAR snack sales increased 500% and yielded a 5-to-1 return on investment. The HALO bar has been such a success that it won VegNews’ “Best of Show Award” at the 2011 Natural Products Expo West.
HALO products are sold at Whole Foods, REI and a vast selection of health food and outdoor retail stores, for $1.59 per bar.