APAS 2022 Brazil: SIG introduces combistyle carton packs to the Americas with Frimesa
17 May 2022 --- SIG is launching combistyle carton packaging in the Americas with Frimesa, one of Brazil’s largest milk companies. The carton packs are currently on display at APAS Show 2022, the largest F&B trade fair in the Americas, taking place in São Paulo, Brazil.
The combistyle carton pack delivers a “unique and fresh look” and a distinctively shaped corner panel for on-shelf differentiation, consumer appeal and added functionality.
The aseptic systems and solutions provider says Frimesa will benefit from the shape flexibility for different product types and the ability to adapt to changing market demands. The combistyle package is filled on SIG’s CFA 812 filling machine – the same filling line Frimesa already uses to fill SIG’s combiblocMidi 1,000 ml carton packs.
According to Renata Kasahara, head of marketing at SIG South America, combistyle will bring even more flexibility to Frimesa: “Among combistyle’s differentials is a better pouring experience – the closure is centered and the stylish and eye-catching corner panel provides on-shelf differentiation.”
“The design is completely different from any other packaging on the market and features a convincing metallic effect, made possible by exclusive technology from SIG.”
Frimesa’s entire product line of regular milk and zero lactose will migrate to the combistyle format.Expanded market possibilities
Frimesa, who was SIG’s first customer in Brazil back in 2006, will also now be the first company to relaunch its regular milk range in combistyle format.
For Valter Vanzella, Frimesa’s president, “the versatility that SIG offers will enable Frimesa to have greater productivity and diversity in its production. The new packaging will bring flexibility of shapes and sizes to our product portfolio, expanding our operations and market possibilities.”
SIG adds that its customers benefit from the low investment needed to upgrade to combistyle on its existing CFA 810 and CFA 812 filling machines, which also can fill combiblocMidi and combifitMidi with volumes ranging from 500 to 1,000 ml. This solution makes up to eight different packs.
Flexibility is one of SIG’s key differentiators, with filling lines prepared for filling various formats and sizes, as well as different viscosities and products on a single machine.
Frimesa’s entire product line of regular milk (whole, semi-skimmed and skimmed) and zero lactose will migrate to the combistyle format and will be available in the markets by June 2022.
SIG’s global scope
In other recent partnerships, Unilever’s Lipton Ice Tea switched to SIG’s aseptic carton packs with Signature Full Barrier packaging material in the Netherlands.
Meanwhile, Taiwanese start-up Roots of Quality Foods unveiled its first plant-based drink in SIG’s combifitSmall 300 ml carton pack, with the added benefit of SIG’s reclosable combiSmart closure.
SIG also recently secured its first customer in Australia for its Signature Full Barrier packaging material. Plant-based stock, bouillon and seasoning producer Massel will use the aseptic cartons to package its liquid stock range.
Edited By Joshua Poole
