Appealing and sustainable: Griesson - de Beukelaer wins two awards for ChocOlé packaging

24 Sep 2013

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Twisted chocolate sticks winner of the round container with German Packaging Award and European Pro Carton / ECMA Award

"Excellent" in terms of presentation, product removal and economy: So the jury of the German Packaging Award ChocOlé Griesson - de Beukelaer. The new product in the innovative round box was the opening of the exhibition "technical pack" in Nuremberg in the category of food as well as best packaging. A few days earlier, it had already received an international award for ChocOlé packaging: Pro Carton / ECMA Award, the product won first place in the category of sustainability.

"Extremely sustainability in the production, transportation and recycling" called the jury's excellent product, The German Packaging Prize has been awarded since 1963 and is under the auspices of the Federal Ministry of Economics and Technology. International Packaging Competition of the European organization "Per Carton" and the European Association of folding carton "ECMA" was held this year for the 17th time.

Successful community project

GdB wanted a round, resealable container in which the chocolate sticks fan out after opening, like a bouquet for "ChocOlé" which are coated crispy bread sticks covered with soft melting chocolate of UTZ Quality. Conventional solutions from plaster should be replaced thereby. With the packaging manufacturer Van Genechten GdB found the ideal partner. "We have all been involved from the outset in the development"

"Extremely sustainable"

As a "colorful eye-catcher" on the shelf, the judges of the Pro Carton / ECMA Awards marked the tubular carton, also "extremely sustainable in production, transportation and recycling." The ChocOlé packaging consists of a composite material coated cardboard and a metallized film. It is dense and has the necessary barrier properties in order to optimally maintain the quality of the product during transport and storage. While there are already similar tube packaging made of cardboard, but plastic caps were mostly used it previously. Not so with ChocOlé: Here the cap is made of cardboard, so that the bag is actually made of a single material and can be recycled after use as well. The cylindrical carton is delivered flat and filled only by GdB and sealed - a unique solution that provides in logistics resource conservation and cost savings. "We are very excited about the award," said Peter Gries, spokesman of GdB. "As a family, we place great importance on sustainability and take our responsibilities very seriously."

Source: Griesson - de Beukelaer