Appealing Appletiser

Rockware Glass has undertaken an elegant redesign of the 275ml Appletiser bottle aimed at making the brand more appealing to 25-35 year-old women. The designers, M&A Design, gained a recent SHINE Award for increasing the product's consumer appeal by adding subtle features such as the embossed leaf on the bottle reverse.

Rockware Glass has undertaken an elegant redesign of the 275ml Appletiser bottle aimed at making the brand more appealing to 25-35 year-old women. The designers, M&A Design, gained a recent SHINE Award for increasing the product's consumer appeal by adding subtle features such as the embossed leaf on the bottle reverse. Glass is regarded as the preferred packaging medium for Appletiser, reflecting the brand's premium nature and showing off to maximum effect its clear, golden "champagne-like" appearance.