Aptar Introduces New Decorating Technique on the Airless Eden Slim Range

This technique, a first for mass and masstige products, enables real visual differentiation and represents a turning point for airless systems: all brands are now free to design and customize their products without sacrificing affordable packaging.

8 Jun 2012 --- Eden is Aptar beauty + home’s latest creation which has succeeded in meeting the expectations of brand leaders. This eco-friendly airless packaging is not only convenient but enjoyable to use.

With a choice of 6 product options (Eden slim 30 and 50 ml, Eden compact 50 and 100 ml and Eden Compact Jar 50 and 100 ml), the range has created new headlines with its brand new decorating technique, exclusive to Eden Slim, that allows for even greater customization options.

Due to a new hot stamping image transfer technique which is performed in a single step (an innovative method of printing using silicon and film to deposit a pre-printed image) with an ultra high speed machine, every product can now use a fully customized decoration: metalized background, satin or pearlescent flat areas, various color gradients, matte or glossy finishes, combinations of metalized and nonmetalized finishes, 360° decoration and so on.

This technique, a first for mass and masstige products, enables real visual differentiation and represents a turning point for airless systems: all brands are now free to design and customize their products without sacrificing affordable packaging.