Aptar Launches Elle Perfumes For Children

The So Frenchy collection includes “So Cute”, a sweet, flowery, hypoallergenic, alcohol-free eau de senteur for children up to the age of three and two eaux de toilette, “So Pretty” and “So Sweaty”, for little girls between four and 12 years old.  

The So Frenchy collection includes “So Cute”, a sweet, flowery, hypoallergenic, alcohol-free eau de senteur for children up to the age of three and two eaux de toilette, “So Pretty” and “So Sweaty”, for little girls between four and 12 years old.  

A “So Chic” pumps

Aptar Beauty + Home chose a light, aesthetic touch to win over little girls’ hearts. The colorfully printed VP4 So Chic pump adorns the bottles, revealing the different perfumes’ scents: tart, fruity or floral. The “So Chic” pump was used to personalize each thoroughly modern bottle. Each fragrance in the collection has a different character, which immediately won over the Berdoues Perfumes ET Cosmetiques Group. “This collection is one of a kind,” said Berdoues Group Senior Product Manager Perrine Planel de Oliveira. “We fell in love with the snap-on pump, a fun, original accessory and an innovation that young parents and mischievous, coquettish little girls will like!” Aptar Beauty + Home’s new patented pump allows each bottle to be decorated with different charm. This design feature, attached to the bottles, adds a thoroughly modern note that matches the up-to-date trends little girls love. With the Elle “So Frenchy” collection, Aptar Beauty + Home treated itself to a beautiful collaboration with unique packaging designed for children. “Together, we are inventing a vibrant future for packaging, delivering lifestyle solutions to your fingertips.”

The VP4 So Chic pump’s pluses:

• The first standard spray designed to easily hold an attachment
• The possibility of easily accessorizing the bottle
• An easy solution for special editions
• Available in 50 and 100 ml sizes

Source: Aptar