Ardagh Group Fills Gap In The Market With Bonduelle
As food brands innovate to meet the evolving needs of their customers, the versatility of the metal can becomes ever more useful as the most contemporary packaging solution. An outstanding recent example is a mini can format developed by Ardagh Group for Bonduelle’s new ‘Touch of’ concept.
The French food manufacturer had spotted a gap in the market for smaller servings of vegetables to accompany meals. Research showed that not only would this meet a desire for increased variety, color and taste on the plate, but also reduce the likelihood of food waste.
The result is a new range of canned food comprising sweetcorn, chickpeas, kidney beans and mushrooms in Ardagh’s steel mini can with an easy opening solution. Available across Europe, this healthy portion is proving to be a success. “We have a good track record on innovation with Bonduelle, and I am pleased that our latest collaboration shows that a fully recyclable, convenient steel can is the ideal solution for this exciting new concept,” says Laurent Cordier, Sales Director Food at Ardagh Group’s Metal Division.
Source: Ardagh Group
