Ariana Brewery Launches New Dark Beer

The PET bottles of Ariana Dark 5.5 have a unique shape and an embossed surface which make them comfortable to hold and pour.

18/10/08 Bulgarian brewery Ariana has launched its new dark beer, Ariana Dark, which has higher alcohol contents of 5.5% and a thicker caramel flavour created especially for the fall and winter season.

The new beer will be offered in glass bottles of 50 cl, as well as in PET bottles of 1 and 2 litres. The PET bottles of Ariana Dark 5.5 have a unique shape and an embossed surface which make them comfortable to hold and pour. The special protection cap technology keeps the beer fresh for a longer period of time.

The launching of the new product is accompanied by a marketing campaign that kicked off on October 10th with a TV ad focused on the brand's quality and traditions, as well as with printed and outdoor advertising.