Bahlsen Launches £1 PMP Mini-Bags

Biscuit brand Bahlsen has launched a new range of mini-bag PMPs into the convenience channel. Price-marked at £1, the Choco Leibniz, Messino, Waffle and Zoo re-sealable packs contain miniature versions of the Bahlsen biscuit varieties.

Biscuit brand Bahlsen has launched a new range of mini-bag PMPs into the convenience channel. Price-marked at £1, the Choco Leibniz, Messino, Waffle and Zoo re-sealable packs contain miniature versions of the Bahlsen biscuit varieties. Julien Lacrampe, Bahlsen trade marketing manager, said: “We noticed a real gap in the market when it comes to delicious snacks on-the-go.”

“Our mini-bags offer consumers the same tasty biscuits, but in a convenient and on-the-go format that suits their ever-changing needs.” Bahlsen mini-bags £1 PMPs are available in pack sizes 100-120g.

Source: Bahlsen