Benson Group Promotes Premium Products
Benson Group, Packaging Innovations, Stand A1a: Benson Group, one of the UK’s leading privately owned printed folding carton manufacturers, is putting its exhibition focus on premium product packaging at this year’s Packaging Innovations London 2012 show taking place at the Business Design Centre, Islington, on October 4 and 5.
Benson Group, Packaging Innovations, Stand A1a: Benson Group, one of the UK’s leading privately owned printed folding carton manufacturers, is putting its exhibition focus on premium product packaging at this year’s Packaging Innovations London 2012 show taking place at the Business Design Centre, Islington, on October 4 and 5.
The company, recently shortlisted in three categories at November’s Packaging News Awards, manufactures a significant number of premium branded products for leading product suppliers, including major supermarkets as well as brand owners.
Commenting on the company’s 2012 exhibit, Nikki Clark, Marketing Manager at Benson Group, said: “Product suppliers are increasingly looking for that packaging edge – the stand-out constructional design and print finish that gives a carton that unmissable shelf appeal that a brand desires. With our design team dedicated to the creation of carton products, a print team that is able to produce work to highly demanding ISO12647-2 specification, and some of the very latest Heidelberg press products, Benson Group is ideally positioned to create the very best in premium quality printed cartons.”
Printed carton product from Willies Cacao, Butterkist and the Waitrose Seriously Range, amongst others, will be included in the company’s exhibition presentation. The samples on show will exhibit some of the premium-feel finishes that can be achieved from the use of a double-coating unit – one of the exceptional features of Benson Group’s most recently installed Heidelberg XL 105 press. A double-coating unit allows for a wide range of unique printed finishes to be achieved with one single pass of the sheet through the press.
To accompany the premium brand theme Benson Group is set to unveil a new exhibition stand theme at Packaging Innovations. “Our new show stand provides an even better opportunity for the Benson Group team to showcase a selection of recently produced premium carton products, and to discuss our customers and prospects needs in detail. In addition to the stand, we are looking forward to showing some of our new and innovative presentations to visitors as well,” added Nikki.
Located just at the top of the entrance stairs, Benson Group will be hard to miss: you won’t need to venture too far into the show to find out all you need to know about printed carton production!
Source: Benson Group
