Best-Selling Phileas Fogg Flavour Gets PMP Promotion
Phileas Fogg is helping convenience and independent retailers unlock additional crisps and snacks sales by introducing its best-selling American Style Bubble Chips variant in a £1 price-marked pack (PMP) format.
Phileas Fogg is helping convenience and independent retailers unlock additional crisps and snacks sales by introducing its best-selling American Style Bubble Chips variant in a £1 price-marked pack (PMP) format. Available from July in 90g sharing bags, Phileas Fogg American Style Bubble Chips are twice cooked for a light but satisfying crunch, with a tantalising Louisiana Sweet & Smokey BBQ flavour.
Matt Collins, trading controller convenience, KP Snacks says: “Price-marked packs now account for over half of all sharing snacks sales, particularly within convenience where shoppers are looking for the best impulse deals on brands they know and love. We are tapping into this growing popularity by extending our offering with Phileas Fogg American Style Bubble Chips at a fantastic £1 price point. As one of our best-selling SKU’s and a popular choice for summer BBQ’s and picnics, it’s sure to be a hit with consumers and retailers alike.”
Independent retailer and KP SnacKPartners ambassador, Ushi Vithani of The Front Page in Thamesmead, comments: “More and more of our customers are coming in looking for a variety of sharing bags at great value for money, particularly at the £1 price mark. KP Snacks’ range of PMP’s sell really well in our store – it sounds simple but just by making PMPs more visible within our crisps, nuts and snacks range we’ve seen an increase in sales. We’re looking forward to stocking the new Phileas Fogg variant.”
Source: KP Snacks
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