Bloom guides Horlicks away from bedtime image
Horlicks has called on branding agency Bloom to redesign the look of its packaging as it gears up for winter.
Horlicks has called on branding agency Bloom to redesign the look of its packaging as it gears up for winter.
The milky drink brand is moving away from the traditional bedtime image and is now focusing on “everyday nutrition”.
“Our new look packaging has been designed to appeal to a wider range of consumers, including mums, as Horlicks has a strong emotional value and is most successful when passed down through generations,” said Horlicks commercial director Stephanie Holland.
“The sun emerging from behind the clouds will take the brand into a drink for any occasion,” added Bloom managing director Jill Marshall.
The range consists of Traditional, Light and Chocolate. The new look packaging will roll out into stores from 10 October.
Source: Horlicks
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