Blue Bell selects Huhtamaki for new product line package
Huhtamaki was able to step up to the challenge and provide Blue Bell Creameries with the perfect package to introduce their new Crème Supreme product line. Customer-focused innovation drove the development of Huhtamaki's new 48-ounce Regal® container with Medley® lid. Blue Bell was responding to increased customer demand for size and shape innovation in frozen desert packaging.
Huhtamaki was able to step up to the challenge and provide Blue Bell Creameries with the perfect package to introduce their new Crème Supreme product line. Customer-focused innovation drove the development of Huhtamaki's new 48-ounce Regal® container with Medley® lid. Blue Bell was responding to increased customer demand for size and shape innovation in frozen desert packaging. They took this opportunity to introduce a truly new product to the market. Huhtamaki was able to help Blue Bell with these key advantages: &'149 A new product line that extends their current offerings &'149 A new package differentiates it from other Blue Bell products; both in shape and graphics &'149 A new fill volume allows processors to work with their retailers to optimize price points and product economics &'149 A reduced package height that increases shelf facings &'149 A premium package that is preferred by many consumers First to introduce this premium shaped paperboard package to the market, Huhtamaki's Regal® has been available for several years in various sizes. The 48-ounce size is a new addition to the existing line of 12.5, 16 and 64-ounce sizes. Additionally, Huhtamaki offers the Revelle®, a flat-bottom container similar to the Regal, in 56 and 64 ounce sizes. Both types of packages are delivered nested and ready to fill at the customer's plant. They boast a non-round shape with two large panels for maximum display space, stunning graphics, and a wider opening at the top of the container to maximize product scoop-ability. The Medley® lid is a composite lid with a plastic ring and paperboard insert. Consumer reactions to these containers have been positive.
