Blue is the Colour

Rexam has been working closely with Unilever Bestfoods France to help boost sales of its new Fruit d'Or Omega 3 low fat spread. Omega 3 - an ingredient found in rapeseed oil - has been shown to help in the healthy functioning of the cardio-vascular system.

Rexam has been working closely with Unilever Bestfoods France to help boost sales of its new Fruit d'Or Omega 3 low fat spread. Omega 3 - an ingredient found in rapeseed oil - has been shown to help in the healthy functioning of the cardio-vascular system. Assistant Brand Manager, Audrey Dassie said "We needed to ensure that our new Omega 3 packs had high appeal and shelf-impact and were clearly differentiated from other products. Rexam Plastic Containers Deeside developed a new labelled lid, the substrate colour of which reflects the shade of blue that makes our Omega 3 design so distinctive. We are very pleased with the result.