Blue Marlin creates new designs for Club dark chocolate from Nestlé
Integrated brand design agency Blue Marlin has created new designs for Nestlé-owned dark chocolate brand, Club.
Integrated brand design agency Blue Marlin has created new designs for Nestlé-owned dark chocolate brand, Club.
The range, which includes four varieties – Original, Roasted Almond, Peppermint Cream and Orange – has just hit shelves across Australia.
Blue Marlin's Sydney office was briefed to develop 'a motivating brand position via packaging to reignite the love for dark chocolate in the marketplace'.
The new design intended to build brand appeal among new consumers and loyalists, while aligning with Club’s brand vision, which is 'to be the chocolate of choice for lovers of dark chocolate'.
Blue Marlin Sydney associate creative director Polly Williams said: "The dark chocolate category is driven by provoking desire in the consumer. Beyond simple seduction at the shelf, we wanted to inject a sense of passionate energy into the pack that would spark attention and evoke the sensorial experience."
Source: Nestlé
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