Blue Marlin Creates Refreshing New Look for Britvic Brand J20

The graphic design features a vibrant new colour palette which, combined with intricate splash and drip detailing, visually communicates J20’s fruit taste and liquid refreshment.

8 Jun 2012 --- Integrated brand design agency Blue Marlin has created a refreshing new look for Britvic brand J20. The redesign celebrates the launch of reformulated recipes for the core variants: orange and passion fruit, apple and raspberry, and apple and mango.

The new graphic and structural packaging design gives J20 greater presence in store and more stand-out on shelf in the brand’s on-trade heartland. J20’s new look and feel is upmarket, contemporary, distinctive, impactful, and ergonomic.

The graphic design features a vibrant new colour palette which, combined with intricate splash and drip detailing, visually communicates J20’s fruit taste and liquid refreshment.

“The aim of the redesign was to bring J20’s fruit mixology back to life. We replaced the previously flat label background with a gradient and shading, to create a new depth around the brand marque that increases its impact and embodies its multi-dimensional fruit combinations.”

The graphic design features a vibrant new colour palette which, combined with intricate splash and drip detailing, visually communicates J20’s fruit taste and liquid refreshment.

“The aim of the redesign was to bring J20’s fruit mixology back to life. We replaced the previously flat label background with a gradient and shading, to create a new depth around the brand marque that increases its impact and embodies its multi-dimensional fruit combinations.”

Helen Gorman, brand controller at Britvic, comments: “The new structure and graphics work beautifully together to underscore J20’s positioning as a premium, modern brand.”

Blue Marlin has also worked with Britvic to create three new limited edition J20 variants: Glitter Berry, Papaya Punch and commemorative Jubilee pack Diamond Berry - in store now.