BOL’s healthy food pots revamped with digital printing for increased speed and transparency
23 Apr 2019 --- Healthy fast food company BOL has teamed up with Bradford-based The Label Makers to revamp the packaging of its soup, salad and vegetable pot range. Previously using flexo printed labels, BOL has made the move to The Label Makers new Durst RSC to benefit from a digital print solution.
BOL supplies healthy fast food in the UK, producing a 100 percent plant-based offering for the booming food-to-go market. The vivid, bright colors of the fresh produce inside should be complemented by an eye-popping, sharp, modern packaging design that exploits the transparency of the containers, BOL describes.
A 2018 Innova Market Insights trends survey found that 8 in 10 US consumers are more likely to buy brands that are honest and transparent about how and where products are produced. Brands are increasingly tapping into the trend for transparency with transparent packaging, where consumers can see what they’re buying.
The Durst was used for production, with BOL requiring the flexibility to tweak and alter the design during the process, without causing delay or significant additional costs. Traditional printing methods would have required a new set of plates for every design change, the company explain, but BOL benefitted from the “cutting-edge speed enjoyed with printing digitally.”
The company notes that the Durst offers a range of advantages, including a 98 percent match to pantone, a high definition of process imagery and a higher opacity with the white ink than the existing flexo label. The printed inks also passed a rigorous testing procedure at a third-party packing company under extreme hot and cold temperatures.
“The Label Makers are truly pioneering in the printing industry with techniques available nowhere else in the UK. As a start-up, we wanted the flexibility to change our branding quickly and to be able to adapt to our growing volumes - The Label Makers were the perfect partner for us to achieve this. They’re innovative and forward thinking, and use their expertise in the field to come up with ways to achieve any new results that we’d like,” says Beth Fenton, BOL Design Manager.
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