Bonds Confectionery Extends Range Of Price-Marked Packs
Bonds Confectionery has made its entire Sweet Shop range available in price-mark packs (PMPs), retailing at £1 each with 39 lines. The line includes favourites such as; Chocolate Raisins, Chocolate Limes and Mint Imperials.
Bonds Confectionery has made its entire Sweet Shop range available in price-mark packs (PMPs), retailing at £1 each with 39 lines. The line includes favourites such as; Chocolate Raisins, Chocolate Limes and Mint Imperials.
Philip Courtenay-Luck, managing director of Bonds Confectionery, said: “The PMPs have been a real hit amongst retailers looking to evolve their offering. Having the price marked on the packaging will also attract impulse buyers, leading to higher value transactions, especially when merchandised alongside queue barriers and next to till points.
“The majority of the price-marked range is also vegetarian society approved, which gives retailers the opportunity to market to a whole new audience.
“We’ve had some particularly good feedback from customers for our vegetarian friendly American Hard Gums, which are rarely gelatine free. Bonds strive to cater towards all customers’ requirements, and without using meat gelatine, we have managed to create a diverse range of vegetarian sweets.”
Source: Bonds Confectionery
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