Boon Bean Dish Launches With Stand Up Pouch From Clondalkin Grootegast
The new microwaveable Boon range is the first ready meal of its type in the Netherlands to be found in the chiller aisle of the supermarket and packaged in a stand up pouch.
The new microwaveable Boon range is the first ready meal of its type in the Netherlands to be found in the chiller aisle of the supermarket and packaged in a stand up pouch. It comes in three varieties - curry, chilli and white bean tomato - and has a shelf life of six weeks. Inspired by his travels around India and Brazil, where beans form the basis of many dishes, Michael Luesink, founder of Boon Food Concepts, has developed his ready meal products sourcing beans from local farmers.
Ready to eat in only 10 minutes the Boon range offers a convenient, healthy and tasty meal option using locally sourced beans, fresh vegetables and herbs and free from any additives or preservatives. Michael Luesink explained: "There is a growing demand for healthy, fresh convenience food in the Netherlands and we've had an excellent response to the new Boon range. Its success is down to a combination of the product and packaging. CFP Grootegast's stand up pouches offered the ideal solution and they have been very supportive throughout the production process”
Martina Fidder, Sales Manager at CFP Grootegast, commented: "It is always exciting to be involved in a new product launch, particularly when it is a new concept. There is much less choice when it comes to ready meals in the Netherlands compared for example to the UK so it was great to be involved in the project." Stand up pouches offer a lightweight, convenient, durable and environmentally friendly alternative to traditional packaging such as glass jars and aluminium cans. The option of all round print, together with high quality, multi color print options means better branding and shelf appeal. They provide better food preservation properties and extended shelf-life supporting the drive to reduce food waste.
Clondalkin Flexible Packaging Grootegast is based in the Netherlands. Its product range includes high barrier lidding film for plastic cups or trays, multi-layer laminates with aluminium, microwaveable packaging for frozen snacks, stand up pouches and printed bags. For more information visit Clondalkin Flexible Packaging Grootegast. Clondalkin is a group of 11 flexible packaging companies located across Europe and North America specialising in extrusion, printing, laminating and finishing. The companies have extensive experience in the development, manufacture and marketing of various packaging for different consumer goods and industrial applications.
Source: Clondalkin Group
