Bota Box Wine Goes Green
DFV Wines has farmed premium vineyards in California and produced wine for over 80 years. It continues to be family owned and operated by the 2nd and 3rd generation Indelicatos.
05/10/07 In a response to a growing consumer demand for Eco-friendly products, DFV Wines announced that their successful Bota Box wines have received an extreme green makeover with a new look. The award winning Bota Box is a 3 liter wine in a box with a new package that is more environmentally-friendly from a container that is made with 95% post consumer fiber and the box is recyclable. The print on the package is now done on unbleached Kraft paper and the ink used is water based versus petroleum based and the paper layers are held together with cornstarch instead of glue.
As a leader in the fastest growing category in the wine industry, Bota Box is vintage dated and is available in the five popular varietal types: Chardonnay and Pinot Grigio for the white wine offerings; Merlot, Shiraz, and Cabernet Sauvignon for the red wine selections. Bota Box is available nationally and the suggested retail price is under $20 in most markets. The Bota Box borrows its name from bota bag, the old world custom of transporting a beverage in a pouch usually made from an animal skin which became quite popular in the '60s and '70s to concert goers, hiking enthusiasts, campers, and other outdoor recreations.
"DFV Wines are committed to the consumer. Bota Box is one of the ways to respond to wine drinkers that choose an eco-friendly package that is convenient as well," says Chris Indelicato, CEO - President. "Our family winery is dedicated to sustainable farming, smart winemaking, and responsible marketing and we believe that our new Bota Box is the right package at the right time."
DFV Wines has farmed premium vineyards in California and produced wine for over 80 years. It continues to be family owned and operated by the 2nd and 3rd generation Indelicatos. DFV Wines include Bota Box, Clay Station, Delicato, Gnarly Head, Irony, Joe Blow, King Fish, Loredona, 337, Twisted, and Chateau Maris.
