Brooklyn Brewery To Release Reformulated, Rebranded Version Of Defender IPA
Reedpop, the world’s leading producer of pop culture events, and Brooklyn Brewery, the 11th largest craft brewer in the US, revealed the new Brooklyn Defender IPA, a heroically hopped golden IPA (5.9% ABV) and the Official Beer of New York Comic Con 2017.
Reedpop, the world’s leading producer of pop culture events, and Brooklyn Brewery, the 11th largest craft brewer in the US, revealed the new Brooklyn Defender IPA, a heroically hopped golden IPA (5.9% ABV) and the Official Beer of New York Comic Con 2017. This marks the sixth year that Brooklyn Defender IPA will stand as the official beer of New York Comic Con and continue the tradition of new beers for new heroes. Brooklyn Defender IPA is releasing this October with a new recipe, new packaging, and a new classically- inspired hero to rally behind. The beer will be available at New York Comic Con and wherever Brooklyn Brewery beer is sold.
The new Defender IPA is a golden IPA packed with both old-school and fresh new hops alike. The beer features a mix of Cascade, Amarillo, Simcoe, and Mandarina hops that give off flavors of strawberry, melon, and citrus fruit upfront followed by resinous, piney, woody notes. This year’s Brooklyn Defender IPA will be introduced at a release party at Brooklyn Brewery. The beer will be available in bottles and on tap where Brooklyn Brewery beer is sold, and for purchase during New York Comic Con, at the Javits Center.
Defend Beer is the belief that beer should be interesting, delicious, accessible, unpretentious, and downright fun. Brooklyn Defender IPA embodies all these things with plenty of hop intrigue for aficionados, smoothness for newcomers, packaging born of our own interests, and again, simple fun. Brooklyn Brewery’s Defender IPA is the first step in the craft beer brand’s on-going packaging refresh by Doyle Partners. “As a guy who collected comics all the way back to the glory days of Jack Kirby, working with New York Comic Con warms my geek heart,” says Garrett Oliver, Brewmaster at Brooklyn Brewery.
“The whole idea of ‘Defend Beer’ is to defend our right to have fun and our right to rampant individuality. Defender IPA represents all sorts of freedom, and besides that, it’s ridiculously tasty too.” “We are thrilled to launch our sixth Brooklyn Defender beer this year with Brooklyn Brewery,” said Lance Fensterman, Global Head of ReedPOP. “The Brooklyn Defender truly captures the spirit of New York Comic Con and we can’t wait for our fans to taste the awesome new Golden IPA and check out the classic comic-inspired packaging.” The new Brooklyn Defender IPA will be revealed at the 2017 Defender release party at the Brooklyn Brewery. For more information and to RSVP, visit NewYorkComicCon/Defender website. New York Comic Con Thursday tickets are still available at visit NewYorkComicCon website. For the latest news, visit New York Comic Con’s social media pages (Facebook, Twitter, and Instagram).
Source: Brooklyn Brewery
