Cadbury has announced that it will be debuting a new look across its singles range this month. The packs feature purple bookend wraps to provide a stronger on-shelf appeal and help retailers to display the full range more easily.
Cadbury has announced that it will be debuting a new look across its singles range this month. The packs feature purple bookend wraps to provide a stronger on-shelf appeal and help retailers to display the full range more easily.
The new look will feature on singles SKUs of Wispa Gold, Crunchie, Boost, Picnic, Starbar, Flake, Boost Duo, Fudge, Chomp and Curly Wurly, with the full range being rolled out over the next six months.
Source: Mondelez International