The popularity of Juice Bars in Australia has made consumers more aware of the possibilities of fruit juice. These savvy consumers understand that "just" orange juice is not enough. Berri Ltd of Melbourne has developed a range of innovative juice combos designed to capitalize on this trend and satisfy these demands. Berri has developed a new brand name to support these products; "Fruitful" is the brand that will be carried on all of Berri's premium "not from concentrate" chilled juices.
