The collector’s box of Hans-Peter Feldmann is the first realization of a series of collaborations that the Bel Group and its artistic Laboratory Lab'Bel, will engage with contemporary artists to prepare for the 100 years of the brand The Laughing Cow®.
The collector’s box of Hans-Peter Feldmann is the first realization of a series of collaborations that the Bel Group and its artistic Laboratory Lab'Bel, will engage with contemporary artists to prepare for the 100 years of the brand The Laughing Cow®.
This work in itself is a very unique event in the history of the brand. It allows the consumer to acquire a contemporary work of art from an artist of international renown with the modest price of a box of cheese.
The collector box of Hans-Peter Feldmann box will be in stores from 17 November to 31 December.
Source: Bel Group